Thursday, January 13, 2011

GOOGLE BUSINESS TECHNIQUES

Google’s Local Business Center is a directory of Businesses that are organized by location and keyword relevancy in Google Maps and in Google search results. Often times, you will see Google’s local business results above organic results in search engine results pages for search terms that include a geographic location (example: Santa Monica Dodge). The image below shows Google local business results on top of organic search results for the term ‘Santa Monica Dodge’. bigbroseo You can see how important having a local business result can be – after all, even after getting ranked #1 organically, you can still get pushed down several result spots by a large local business listing. It is very important to get listed in these results.

How to set up a local business account:

Go to the Google Local Business Center and add your company to their system. Follow the simple set up instructions and include as much information as possible on your company (store hours, pictures, videos, descriptions, multiple phone numbers, etc) – this will provide search engines with more info on your company to rank you with.

Google Local Business SEO:

There are a number of factors that come into play when Google decides to rank your business in the local search results – these include (but are not limited to):

Using the target city in your business address:

The most successful local business seo news campaigns are actually located in the city that they are attempting to optimize for. This is not to say that you need to move your business, or lie about your location, just that it is a very important (if not the most important) factor in getting ranked in local search results. You can get ranked in the local search results for a city if you are in a city nearby (especially if Google Local has a small number of competing businesses for that city).

Getting citations or business mentions from highly accredited outside sources:

Perhaps the most important aspect (that is within your control) of getting ranked highly in local search results is outside citations. Getting listed with local directories and IYPs (Internet Yellow Pages) can be the boost you need to get to the top of local search results. These outside sources serve as votes of legitimacy for your business – make sure to include the same city, address and keywords you used in Google Local Business Center in each IYP or directory listing in order to get the maximum benefit.

Monday, October 25, 2010

bigbroseo.com

Why use a search engine optimization article writing service? There are plenty of marketing tools that you can use to market your web site and merchandise. However, if you’re looking for something that has evidence of being effective, you should use high quality SEO articles. It does not matter if you do not have SEO ability as a copywriter, patience and time for your own personel articles. This is because you are able to subscribe to seo expert article writing services that are available online. You will need to spend some money for this however it will definitely be rewarding. Some of the benefits of using seo articles is better page ranking, a specialist status an more sales. A much better page ranking with SEO content creation services will certainly drive increased traffic aimed at your website as your website is going to be much easier to find. Thus, your chances of getting sales increase. Make sure that the providers of the SEO article writing services are also experts on the topics that you choose.
Seo Article writing Services Have So much Experience in Writing Website Content
SEO article writing service is simply another form of artistic expression. Bringing that balance between content that ranks and content that invokes human minds is what the search engine wants to see and what attracts these potential customers. That is where a search engine optimization content creation service would get involved. With a seo article writing service they have tons of experience in writing website content that’s internet search engine friendly and that converts. bigbroseo articles are ideal if you wish to present and market a business or online project. A seo article writing service will incorporate keyword relevancy within each article while ensuring the piece is interesting and of the high standard. That’s good news for just about any internet business, because quality content inspires your audience’s rely upon you. Fresh and original content gives your business and your site the advantage. Written pieces that cannot be found elsewhere on the internet ensure your visitors’ interest.

Friday, October 22, 2010

bigbroseo.webs.com

Top 6 SEO Strategies for 2010

In 2010, the following 6 areas deserve more attention then ever:

Blogging

If you are not blogging in 2010 you are missing out big time. Blogging is one of the most powerful ways to promote your company/website online today. Concentrate on lots of unique content and write as frequently as you can. Then promote your blog in blog directories, blog search engines and through social platforms.
If you cannot commit to regular blogging, write guest articles for other blogs. Make sure to write content-rich, focused and relevant articles. You want to provide top quality, useful and practical information the readers will want to not only read but spread around (viral content).

Community Involvement

bigbroseo One way of getting more involved in your industry is by commenting on relevant blogs. Done properly blog commenting can increase your exposure to new audience, build trust and increase traffic to your site. Remember to provide valuable, relevant information to generate interest and build authority, so that the readers will want more of you and your expertise.

Content Optimization for Returning Visitors

Branding will be more important then ever. You will want your loyal visitors and brand fans searching the SERPs for your listing and clicking trough, which will ultimately improving your positioning. Your website should then be optimized for returning visitors and those who click your link in search results because they trust you.
How do you optimize for regular visitors, not just the casual search visitors? Instead of screaming headlines and catchy topics, create more in depth articles, concentrate on substance and themes that solve your readers problems.

Social Media Marketing

There is no doubt that social media optimization should be on a to-do list for any small business competing online. Your social media strategy should be concentrating on proactive online reputation building through positive company image, trust and authority, engaging in online communications, monitoring and excellent customer response – rather then reactive PR management after the damage has been done.

Google’s Personalized Results

Just last month Google rolled out personalized search results which basically means that the results you get will be different from what others see; your results will be tailored to your (personal) browsing history.
Does this mean SEO is dead? No, it means that there is no such thing as “normal” any more. Substance and content are more important then ever. Title, description and anchor text are more important then ever. Visitor loyalty is more important then ever. Google’s personalized results is “the new normal” and is here to stay.

Web Mobility

While the mobile web is still in its infancy, more and more people are accessing the internet on their mobile devices. This is something you should and ultimately have to embrace. Why? Mobile web use is on the rise. There are predictions that mobile web will overtake the desktop within 5 years. Already 1 in 5 Americans access the mobile web each day. In the future, the vast majority of visitors to your website will be on a mobile device. Soon enough you will want to make sure that your website is mobile-friendly. Also, Google has a separate index for mobile content. It’s close to empty so ranking at the top there should be fairly easy.

 seo expert 2010 will most certainly bring many changes and challenges for the SEO world. What are your top SEO strategies for 2010?